But a KILLER logline does require a few core elements: There is no fool-proof way to write a logline - it can actually be anything. That’s good - it’s the kind of storyteller, people WANT to work with. You get what executives want to buy and want to HELP THEM ACHIEVE THEIR OBJECTIVES. This doesn’t happen a lot, but a killer logline is certainly the first step to selling any creative project.Ī killer logline sells YOU as a creative that takes the time and effort to carefully craft your project for OTHER PEOPLE.
This refers to the pitching room with producers, executives, or an “elevator pitch” somewhere.
Script logline full#
What should your logline envoke in a reader or listener?Ĭlarity (“I know what type of project this is and where it sits”)Ī killer logline can entice a reader to request to read your full script.Ī killer logline can entice a reader/producer/agent/executive to want to work with you.Ī killer logline can attract a potential buyer of your project.Ī killer logline can elevate your material - usually through entry requirements in festivals or competitions - and increase your chances that your project can attain coveted prizes.Ī killer logline can, on rare occasions, sell your project “in the room”. This is usually expressed in a call-back or request to read the full script. The objective of a logline is to make it so thrilling and enticing that a listener needs to know more. Loglines are a way of boiling down the essential elements of your idea and conveying it in a clear, exciting, and “I want to hear more!” way. What is a logline?Ī logline is a one or two-sentence summary of your movie, television show, or project. (So, of course, we can tell more stories!). So here’s the ultimate guide to crafting a KILLER logline that works, sells, and makes you money. While there is less of an emphasis on writing the “perfect logline” in today’s media landscape, there’s always a need to transform your idea into a sellable package so you can get your project sold. When it comes to the content game, it’s really that simple. Writing a logline can do one of two things: make you money or not.
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